About me
Copywriter, naturally curious and professionally driven to question things.
I was born in Venezuela, where I studied and began my career in advertising. Eleven years ago, I moved to Chile, where I continued developing my career, working with both local and international brands.
Throughout my career, I’ve worked with clients across different markets, industries, and scales. This has taught me to adapt to different voices, understand different ways of doing things, and, along the way, overcome cultural barriers.
Over the past few years, I’ve been able to bring much of what I enjoy into my work, focusing mainly on the travel and tourism industry. I’ve had the opportunity to collaborate on and be involved in the development of campaigns for LATAM Airlines, from finding the idea to bringing it to life, working alongside creative, strategy, and production teams.
I’m still looking to learn, ask better questions, and take on new problems. If you’d like to talk about creativity, travel, or a good story, I’d be happy to chat.
Brands
Experience
Senior Copywriter
2023 - 2026
Chile
Senior Copywriter
2022 - 2023
Chile
Creative Supervisor
2026 - Present
Chile
Senior Copywriter
2019 - 2022
Chile
Digital Copywriter
2016 - 2019
Chile
Copywriter
2015 - 2016
Chile
Junior Copywriter
2014 - 2015
Venezuela
Junior Copywriter
2013 - 2014
Venezuela
Skills
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Awards
• El Sol. Festival Iberoamericano (2026) - Silver. Health
• El Sol. Festival Iberoamericano (2026) - Shortlist. Sustainable Developments
• Effie Awards Chile (2025) – Silver. Travel & Tourisim
• IAB MIXX Chile (2025) – Bronze. Digital Branding
• Cannes Lions (2025) - Shortlist. Brand Experience & Activation
• Premios CREA (2024) – Bronze. Media: Best Use of Audio Platforms
• Caples Awards (2023) – Gold. Digital
• Caples Awards (2023) – Silver. Radical New Strategy
• Caples Awards (2023) – Silver. Creative Use of Data
• Clio Awards (2023) – Silver. Effective Creativity
• Clio Awards (2023) – Bronze. Direct
• Clio Awards (2023) – Shortlist. Media
• Effie LATAM (2022) – Gold. Transport, Travel & Tourism
• Epica Awards (2022) – Gold. Creative Use of Data
• IAB MIXX Chile (2022) – Best in Show
• IAB MIXX Chile (2022) – Gold. Creative Use of E-Commerce
• LIA. London International Awards (2022) – Bronze. Digital: Creative Use of Data
• LIA. London International Awards (2022) – Bronze. Digital: Travel & Leisure
• Ojo de Iberoamérica (2023) – Bronze. Digital & Social: E-Commerce
• One Show (2022) – Merit. Creative Use of Data: Targeting
• One Show (2022) – Shortlist. Direct Marketing: Guerrilla y Non Traditional
• One Show (2022) – Shortlist. Direct Marketing: Digital & Online: E-Commerce
• ACHAP Chile (2021) – Grand Prix. Creative Data: Data-Driven Targeting
• ACHAP Chile (2021) – Grand Prix. Creative Strategy: Travel, Free Time & Leisure
• ACHAP Chile (2021) – Grand Prix. Direct: Social Media Activation
• ACHAP Chile (2021) – Grand Prix. Effective Creativity
• ACHAP Chile (2021) – Gold. Creative E-Commerce: Social Media Platforms
• ACHAP Chile (2021) – Gold. Creative Data: Data-Driven Targeting
• ACHAP Chile (2021) – Gold. Creative Strategy: Data & Analytics
• ACHAP Chile (2021) – Gold. Creative Strategy: Travel, Free Time & Leisure
• ACHAP Chile (2021) – Gold. Direct: Social Media Activation
• ACHAP Chile (2021) – Gold. Effective Creativity
• ACHAP Chile (2021) – Silver. Creative E-Commerce: Travel, Free Time & Leisure
• Effie Awards Chile (2019) – Bronze. Branded Content
• ACHAP Chile (2018) – Silver. Film Craft: Telecommunications
• ACHAP Chile (2018) – Bronze. Film Craft: Best Photography
• ANDA Venezuela (2014) – Gold. Monomedia Campaign: Radio