Creative Copywriter
About me
Advertiser, copywriter, curious, and always hungry for ideas.
I'm from Venezuela, the country where, surprisingly, everyone dances well except me. To be honest, I have two left feet and a lack of coordination worthy of a case study, but hey, I make up for it with a great personality and a good head for ideas.
I'm a very simple person who loves the great things in life. I enjoy great stories, meaningful conversations, delicious food, and discovering new destinations. The latter I probably don’t do as much as I’d like. But I’m drawn to that horribly exciting feeling of stepping out of my comfort zone and throwing myself into the unknown. It’s that same feeling that brought me to Chile ten years ago. And if we’re talking professionally, I probably get to relive it every time I start working with a new brand.
Throughout my career, I’ve had the chance to work with clients across different industries and sizes. That’s allowed me to learn a bit about each market, adapt to diverse brand voices and styles, and overcome cultural barriers along the way.
Finally, I believe in perseverance, in the power of ideas to create change, and most importantly, in myself.
Brands
Experience
Senior Copywriter
2023 - Present
Chile
Senior Copywriter
2022 - 2023
Chile
Senior Copywriter
2019 - 2022
Chile
Digital Copywriter
2016 - 2019
Chile
Copywriter
2015 - 2016
Chile
Junior Copywriter
2014 - 2015
Venezuela
Junior Copywriter
2013 - 2014
Venezuela
Skills
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Awards
• Cannes Lions (2025) - Shortlist. Brand Experience & Activation
• Premios CREA (2024) – Bronze. Media: Best Use of Audio Platforms
• Caples Awards (2023) – Gold. Digital
• Caples Awards (2023) – Silver. Radical New Strategy
• Caples Awards (2023) – Silver. Creative Use of Data
• Clio Awards (2023) – Silver. Effective Creativity
• Clio Awards (2023) – Bronze. Direct
• Clio Awards (2023) – Shortlist. Media
• Effie LATAM (2022) – Gold. Transport, Travel & Tourism
• Epica Awards (2022) – Gold. Creative Use of Data
• IAB MIXX CHILE (2022) – Best in Show
• IAB MIXX CHILE (2022) – Gold. Creative Use of E-Commerce
• LIA. London International Awards (2022) – Bronze. Digital: Creative Use of Data
• LIA. London International Awards (2022) – Bronze. Digital: Travel & Leisure
• Ojo de Iberoamérica (2023) – Bronze. Digital & Social: E-Commerce
• One Show (2022) – Merit. Creative Use of Data: Targeting
• One Show (2022) – Shortlist. Direct Marketing: Guerrilla y Non Traditional
• One Show (2022) – Shortlist. Direct Marketing: Digital & Online: E-Commerce
• ACHAP Chile (2021) – Grand Prix. Creative Data: Data-Driven Targeting
• ACHAP Chile (2021) – Grand Prix. Creative Strategy: Travel, Free Time & Leisure
• ACHAP Chile (2021) – Grand Prix. Direct: Social Media Activation
• ACHAP Chile (2021) – Grand Prix. Effective Creativity
• ACHAP Chile (2021) – Gold. Creative E-Commerce: Social Media Platforms
• ACHAP Chile (2021) – Gold. Creative Data: Data-Driven Targeting
• ACHAP Chile (2021) – Gold. Creative Strategy: Data & Analytics
• ACHAP Chile (2021) – Gold. Creative Strategy: Travel, Free Time & Leisure
• ACHAP Chile (2021) – Gold. Direct: Social Media Activation
• ACHAP Chile (2021) – Gold. Effective Creativity
• ACHAP Chile (2021) – Silver. Creative E-Commerce: Travel, Free Time & Leisure
• Effie Chile (2019) – Bronze. Branded Content
• ACHAP Chile (2018) – Silver. Film Craft: Telecommunications
• ACHAP Chile (2018) – Bronze. Film Craft: Best Photography
• ANDA Venezuela (2014) – Gold. Monomedia Campaign: Radio